From £220 avg/night
Bringing Miami-style glamour to the South Coast, The NICI is a spectacular, newly refurbished 5-star luxury resort. Boasting a massive outdoor pool lined with cabanas, a world-class spa, and sweeping views of Bournemouth Bay, it is the ultimate lavish coastal escape.
Perched high on Bournemouth’s West Cliff, The NICI has completely redefined luxury on the South Coast. Following a multi-million-pound refurbishment, this spectacular hotel has traded traditional British seaside decor for vibrant, Miami-inspired glamour.
Every inch of the hotel is designed to impress. The bedrooms and suites are incredibly plush, featuring bespoke artwork, incredibly comfortable king-size beds, and luxury Malin+Goetz toiletries. Many of the sea-view suites feature massive freestanding bath tubs and private balconies looking out over the English Channel.
The facilities here are second to none. Guests can relax in the 13-seat private cinema, or head down to the incredible NICI Spa. The spa features a beautiful 18-metre indoor heated pool, a hydrotherapy pool, a eucalyptus steam room, and a state-of-the-art fitness centre.
When it comes to dining, the vibrant South Beach Restaurant & Bar serves up an excellent, globally inspired menu with a heavy focus on fresh, local seafood. The bar area is highly stylish, serving up signature cocktails in a lively, upbeat atmosphere that attracts both hotel guests and fashionable locals.
If you are looking for a highly Instagrammable, 5-star experience with unbeatable facilities, The NICI is currently the hottest ticket in Dorset.
The outdoor space at The NICI is arguably its most famous feature. The beautifully landscaped rear gardens feature a massive, heated outdoor swimming pool that looks straight out of South Beach, Miami. It is surrounded by luxury sun loungers, private bookable cabanas, and fire pits for the evening. Beyond the pool, a private pathway leads you directly down the cliffside to the sandy beaches below.
The hotel features a private, secure car park at the front of the property. Because this is a premium, central-town location, parking carries a daily charge (typically around £15-£20 per night, subject to change). To make your arrival as seamless as possible, The NICI also offers a premium valet parking service—just pull up to the front doors, hand over your keys, and let the concierge handle the rest!
Located on the prestigious West Cliff, The NICI offers the perfect blend of coastal relaxation and vibrant town life. A short, five-minute walk down the hill takes you straight onto Bournemouth Pier and into the magnificent Lower Gardens. You have immediate access to seven miles of continuous golden sand that stretches all the way down to the Sandbanks peninsula.
Unlike the quieter areas of Sandbanks or Swanage, staying in Bournemouth puts you right in the heart of the action. You are within easy walking distance of the town’s best nightlife, the BH2 leisure complex, the Bournemouth International Centre (BIC) for major concerts, and excellent high-street shopping. If you do want to visit Sandbanks, it is a beautiful, straight 15-minute drive along the coastal road.
Located in Bournemouth Dorset, The Nici Hotel is the perfect place to stay for your seaside holiday here in Dorset. This Hotel allows you to stay in comfort while you explore Bournemouth and the wider area.
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